Due to the increasing growth of e-commerce in the world and the fading and even removal of traditional and physical business methods, the need for online stores is very necessary. If you have a store website, we will explain to you the need for a mobile app to make your business more successful.
Nowadays, people are struggling because of their constant busyness, and time is the most valuable asset; In fact, users spend less time searching for their needs through a browser.
Mobile applications have become popular among people due to greater access to businesses; Applications for business create a strong relationship with customers and loyalty.
These mobile applications allow users to access the products, information and services they want in real time.
In addition, these apps allow applications to send messages or notifications about new discounts and changes to products and services to users.
Increase customer motivation
A website is somewhat dependent on organic search results. But a mobile app on a phone screen is something that people consciously download and install to use. The screen of the mobile phone with a set of applications is always visible and only a touch of the finger is enough to enter the application.
People can access the mobile application at any time and this increases the motivation of customers.
Entering the field of competition and a better work image
When you have a mobile application, your business joins the group of strong businesses and you have something to say. From the point of view of customers, having a mobile application increases the credibility and value of your business. It also increases the loyalty of your customers.
It should be noted that many businesses consider it unnecessary to have an application, so the competition in this field is still low and it can be used a lot.
Always be in front of customers
Statistics show that people spend an average of more than 2 hours of their daily time with their mobile phones. People usually use several applications on their mobile phones, and to access each of them, they have to unlock their device; Enter the menu and look for the desired program among different applications.
If your application is included in this menu, it will benefit your business; Because the brain unconsciously records all the images and texts that pass by us. This trend may not have been noticed by you; But it is true and if your application has an interesting design, it will attract the brain’s attention more than others. If your application is also among this menu, it will benefit your business; Because the brain unconsciously records all the images and texts that pass by us. This trend may not have been noticed by you; But it is true and if your application has an interesting design, it will attract the attention of the brain more than others.
According to recent research, users spend more time on mobile applications than on store sites.
When customers are more in touch with your business and can easily use your products and services at any time; Naturally, their satisfaction with your brand will increase and the sales of your business will increase, and as a result, you will earn more profit.
Ability to send push notifications
Suppose Nowruz is near and you plan to offer your product or service at a discount. With an app, you can send a notification to all your contacts for free and let them know about the amazing discount. You can also check and optimize the click rate and conversion rate of users in different campaigns with analytical tools. With the application, you are in direct contact with your customers.
Decision: mobile application or website?
We read the benefits of having an application. You may have chosen to have an application for your business. But comparing the mobile application and the website with each other does not mean that we have to choose one of them.
Having a website is a necessity for business, and a mobile application is very useful for branding and interacting with customers. In fact, we must say that you can have a complete set of mobile application and website together to bring your business online.
The mobile application complements your business services and helps a lot in its marketing. Be sure to think about preparing a good and efficient application for your business in addition to your website. Don’t forget that apps that don’t perform well can hurt your brand. So leave your application design work to experienced people.