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What are the characteristics of a good site?

When you are creating a new website or you want to make your current website the best possible, by reading this article you can get to know the features of a good website to make it attractive and Create value for the user.

Easy to Use

Site visitors are always in a hurry. Don’t make them work for information. User Experience (UX) plays a key role in helping visitors use, understand and stay on your website. Create obvious, logical navigation with clear hierarchy. Use consistent layouts and visual cues for functionality across the site.

Your site should satisfy both ‘searchers’—coming for something specific, and ‘browsers’—just looking. Help users accomplish their tasks quickly with onsite search, and keep them engaged by suggesting related content and minimizing dead ends.

Optimized for Google Search (SEO)

While there are many different marketing methods and ways to drive traffic to your website, search engines (particularly Google) account for the majority of traffic to most websites. As a result, search engine optimization or SEO is critically important on the web.

Search traffic is valuable because visitors are looking for exactly what you have to offer. Additionally, if your site is ranking for the keywords and phrases that are most relevant to you, it will produce ongoing traffic day after day, which drastically reduces the necessary marketing effort for the company.


Security is a major concern to today’s web visitors. You need to make sure that your website follows industry standards and guidelines. For example, if you have user registration feature, you want to make sure that user passwords are encrypted and not displayed in plain text. You also want to ensure that the website is secure and uses SSL encryption. If you’ve forgotten a password feature, you do not want to provide a reset password feature without asking the security questions to the user.

Speed: How many seconds will user needs to wait for a page to load before they give up and leave a website Coding, number of graphics, the server speed, traffic volume on the website and the capabilities of a user’s computer affects the speed of the website.

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Domain Name

A Domain name is necessary to help your customers find you, and for authority online. It is required to be relatively simple and easy to remember. It is highly probable that customers might face trouble in remembering long domains. So, to be in their minds for a longer duration, try to keep it short and of a sole word. It is not much important for a domain to have an EMD (Exact Match Domain). Just make it small for better usability.

Mobile Friendly

It seems that nowadays we use smartphones for everything including web navigation. The website visits with mobile have surpassed the desktop visits and the trend is for that gap to grow. The web design that works for the desktop will not work for mobiles. So the look of a website should be adjusted based on the device of a user.

Google also tests the websites for mobile-friendliness and it is a strong factor in how they rank the different web pages. You can see here how the mobile device website traffic has grow over the years: statista.com

Social Profiles Linking

A website must have all the links to its social media profiles. With this feature, a visitor can easily know the praiseworthiness of your business by visiting your social media profiles. You can also make use of social media plugins to show your recent posts on the website for a better user experience.

Visible contact information

Web surfers and web patrons have short attention spans, so don’t make your customers do a virtual excavation for your contact info. A common location for the “Contact Us” link is in the upper right, or in the main navigation, so either of these is a good choice. Ideally, your contact information will be on each page of your site, with multiple points of contact, such as phone, email and an easy-to-use contact form. Inclusion of a Google map is a bonus for those with a physical presence.

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